Portal

In this role you will:

• Lead all marketing activities in the assigned territory, in alignment with Sysmex strategy and marketing plan;

• Responsible to achieve the expected ROI of marketing initiatives

• Together with Sales team, responsible to achieve all sales objective and key commercial metrics,

• Have an in-depth knowledge of Sysmex Solutions, their value proposition, impact customer’s operations and key differentiator with competitors;

• Able to articulate and discuss scientific and clinical value with laboratory stakeholders and physicians;

• Perform class-room and on-the-job training to the sales team to drive sales excellence

• Gain valuable insights on market, competition, and customer evolution to improve marketing strategy and objection handling;

• Prepare analysis of market trends and competitive presence and strategy in the market;

• Identify sales opportunities and develop tailored-mades solutions together with sales, application, and service team;

• Apply value selling methodologies by understanding needs and critical success factors, showing the benefits solutions for each stakeholders;

• Lead the preparation of technical documentationt for public tenders and post-award analysis of prices and competitive materials;

• Provide information to the legal team in case of tenders-related lawsuits;

• Support all activities related to product lifecycle management;

• Partecipate to events and congresses, both at local and national level;

• Maintain effective internal relationships by engaging with relevant individuals and functions and mobilizing the right resources to drive commercial success;

• Trace the sales process and activities by maintaining updated information on the CRM system, including pipeline progress, areas of risk and opportunity, and follow-up of action plans; 

This role requires the employee to be able of visit clinical laboratories and departments